Campaigns
Printworks AW19 Launch Campaign
An augmented reality campaign for Printworks London’s AW19 season, expanding on its identity and industrial heritage with a 3D typographic system built for digital space.
Alongside the AR work, I concepted, directed and edited a series of launch films combining kinetic typography with FPV drone cinematography. The result reframed the venue from entirely new angles and helped deliver one of Printworks’ most successful launches to date.
Burgen Bread’s Less Fluff Campaign
Tasked with launching a low-budget campaign across TVCs, OOH and social, I collaborated with a creative team to produce and direct Burgen’s No Fluff campaign — a tongue-in-cheek series that proudly spent money on science, not spin.
The Drumsheds, London
A 10,000-capacity arts and music venue rising in North London. I shot, produced and edited all teaser content throughout its build, captured live moments as the space came to life, and created the launch showreel that introduced it to the public.
Fashion Launch Videos
A collection of launch videos, shot, directed and edited by myself.
Printworks Merchandise
Gym + Coffee 2021 Lookbook
Health Campaigns
Two projects which involved TVC’s and social deliverables, I managed, ideated, directed and edited these campaigns for JDRF and Asthma Australia (of which I also DoP’d)
JDRF Type 1 Hope Campaign
Asthma Australia
Crossfit Play
A blank brief to produce a series of social videos for a local gym, these were used across their channels to attract new members.
Directed, shot and edited by myself.
Snowbombing Lineup Announcement
Created and edited a series of lineup announcmeents for the music festival, using tracked text as a way to highlight key artists.
